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Greenwashing

« Greenwashing or environmental whitewashing means « donning the ecologists’ green garments », which has nothing to do at all with preserving the environment. This term actually refers to companies’ «double talk» whenever they use the terms Sustainable Development or environmental protection whereas in reality, their activities only but lead to worsening the burden the human kind has discarded onto the planet.Adapted from Wikipedia, the free encyclopaedia French version.

The act of greenwashing consists in conveying to the public information which is – in substance and message – a deceptive representation of facts and truth with a purpose to appear socially and /or environmentally responsible to a targeted audience. It is a huge and complex medium of communication aiming at “spinning wrong data or information” as «right ones».(Source : Ezra Winton “Corporate greenwashing : building up new mythologies »

Groupe Frayssinet : A reality!

1870, Auguste Phalippou started developing the first dust wool and glue marc/dregs organic fertilizers from "local" wool residues, following the traditional practices of the Thoré Valley, Mazamet (81).

1940, Clément Phalippou showed great concern in his trade which he viewed evermore as his commitment and environmental responsibility . Feeding the earth and protecting her have always been at the core of the family history since the first generations.

1960, Jacques Frayssinet made the company grow up into "the reference" level in the field of natural organic fertilization. Locally, regionally and nationally he claimed his strong commitment in favour of organic agriculture.

1964, Clément Phalippou was already into precautionary principles and natural products! read the letter

1983, Luc Frayssinet led the company into participating in fairs and shows for the first time, Agro Bio Fair in the Gers.

1990, The company's in house laboratory performing analyses and control of production was created.

1994, Luc et Thierry Frayssinet, pledged their names on essential principles: « 0%, no using hazardous materials... », the protection of the environment, crops and perennation of terroirs.

1996, Analyses and control of heavy metal content in raw materials and finished products (VEGETHUMUS, ORGA 3, TENOR...). 0% treated input. The company became member of the official BIPEA experimental comparative testing network, which counts the whole part of French accredited laboratories to guarantee sample testing results. The sample bank for finished products and inputs was created.

2000, Specifications for all providers of raw materials, traceability for all finished products batches by our TRACING system were implemented. 2000 analyses a year performed.

2008, Still the same desire to feed and protect soils and plants naturally through permanent scientific innovation. Creation of the Clement Phalippou Research Centre, including laboratory, cultivation rooms, the use of SPIR latest methods of analyses... 4000 analyses performed and 20000 samples stored.

Strong voluntary commitment of the brand on major principles (no using hazardous materials, environmental protection, crop preservation, long lastingness of terroirs, with a view to feeding naturally and safely...)

Permanent scientific innovation, the will to feed and preserve soils and plants naturally (In-house Research Center with laboratory, cultivation rooms, modern analyses processes SPIR…)

Widely acknowledged expertise on Composted organic bases and natural growth stimulators

A quality approach under renewed ISO certification.

Leading brand in France for about 10 years, and acknowledged as « the reliable brand » it has been supplying organic agriculture for over 40 years. The management’s development policy is founded on the 3 pillars of social responsibility :

- human relationships
- respect for the environment
- economic performance

Groupe Frayssinet’s commitments and orientations towards continuous improvement are as many assets today to ensure durability and customers' satisfaction for tomorrow.